80% of Malta's population access the internet. Of these, 83% own a smartphone, 75% use a laptop, 48% use the tablet.
The abovementioned facts denote that if your business is not active in digital marketing, your business is missing out. Digital marketing can no longer be viewed as something extra which you will eventually tap into. It is a typical scenario where if you snooze, you lose. Your audience is already online and so should you.
The NB Marketing methodology is as follows:
- Evaluation through a Digital Audit:
What is your current online presence? Which channels are being used? Are they the right ones? Should we add more and discard channels which are not working or are they not working simply because they are not being used in an efficient and effective way?
- Setting Goals:
What do we plan to achieve? Which actions will we take to achieve these results? Which customers do we want to attract? Which content will we develop in order to attract them?
- Planned Course of Action:
Which digital channels will we use to disseminate our messages? What budgets are we allocating? Which resources do we need and what is the schedule of our planned campaign?
How effective has our campaign been? Have we managed to generate more traffic and conversions? Could we have done something differently? Which corrective actions should we consider when planning our next campaign?
Digital Marketing Channels:
Social Media Marketing:
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Click here for more information.
Website & SEO
Whether you need to create a website from scratch, redesign your current website or simply revamp it because it needs some sprucing up, we can assist you. Once your website is in order and optimised to rank as high as possible in SERPs, we can work on driving traffic to it, working on call-to-actions and analyse its traffic in order to finetune its components.
Creating and promoting content in order to generate brand awareness, grow traffic and generate leads and customers.
PPC is a method of driving traffic to your website by paying a publisher, such as Google, every time your ad is clicked.
This is a way to directly target your audience by sending emails which are of value to them such as emails about discounts, events, news or helpful content.
Get in touch with us to discuss your projects and how we can help you achieve your marketing goals.