Although the rise in importance and influence of digital marketing is undeniable, this does not automatically mean that marketing through traditional channels such as TV, radio and print is no longer needed or effective.
Misco's survey on Social Media Usage Trends in Malta in 2018 revealed the following results. Upon being asked where they feel most exposed to adverts, 86% of respondents said they feel exposed to offline advertising mainly from TV (68%) and radio (43%). These percentages are way too steep to ignore.
NB Marketing can help you reach out to these audiences. Be it TV, radio or print, the process of getting the perfect message across to your audience is similar.
The NB Marketing methodology is as follows:
- Evaluation through an Audit:
What is your current presence on traditional media? Which channels are being used? Are they the right ones? Should we add more and discard channels which are not working or are they not working simply because they are not being used in an efficient and effective way?
- Setting Goals:
What do we plan to achieve? Which actions will we take to achieve these results? Which customers do we want to attract? Which content will we develop in order to attract them?
- Planned Course of Action:
Which traditional channels will we use to disseminate our messages? What budgets are we allocating? Which resources do we need and what is the schedule of our planned campaign?
How effective has our campaign been? Have we managed to generate more traffic and conversions? Could we have done something differently? Which corrective actions should we consider when planning our next campaign?
Get in touch with us to discuss your projects and how we can help you achieve your marketing goals.