Deinfluencing: A New Shift in Consumer Behaviour and What It Means for Brands

If you’re active on TikTok or Instagram, you may have come across the term “deinfluencing.” Instead of recommending what followers should buy, creators explain what they shouldn’t buy and why. It’s a refreshing countermovement to relentless influencer culture—and it’s gaining traction fast. While the word may sound worrying for brands, deinfluencing isn’t about stopping consumption […]