One of the most common misconceptions in the marketing field is that logos and branding are one and the same thing. This couldn’t be further from the truth.
In simple terms, a logo is what you can see. It is a visual mark showcasing the character and essence of the brand. A memorable logo is of the utmost importance since it is an essential part of a powerful brand and it will be the visual shortcut to your company in the midst of all your competitors.
On the other hand, a brand is not something you can actually see. A brand is the emotional and experiential qualities that ignite perception and ideas that others share and experience about your business. It is a consistent tone the represents its competitive advantages and your business’s position within the market.
“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos CEO/Founder Amazon
If we had to compare a company to an iceberg, the logo would be the tip of the iceberg, ergo the visible part. The other larger part of the iceberg is invisible. This is the brand and it comprises of elements such as brand voice, packaging, events, product placement, brand mission etc…
Get in touch with us to discuss your projects and how we can help you achieve your marketing goals.
NB Marketing caters for various business’s marketing needs. Whether it’s traditional or the ever-growing field of digital marketing. NB Marketing will work to satisfy your marketing needs by giving your business the one-to-one attention it deserves in order to flourish and be successful.