While Facebook is still the social media network which is most accessed, there is a trend of increased usage of Instagram and YouTube. Increasingly, usage of social media takes place on a smartphone or a laptop and less on a desktop PC or a tablet. This has been confirmed by the latest survey carried out by Misco in 2021.
A part of the survey focussed on advertising and the results are showing a decline in exposure to offline advertising while exposure to online advertising is increasing.
72% of respondents said that they shop online and shopping for clothes, footwear, gifts, groceries, beauty care and personal care products has increased significantly.
Andrew Zammit-Manduca, founder of the Ornate Group, said that, “These results demonstrate the need for businesses to have a social media strategy which is fully integrated in their marketing strategy. Businesses have an opportunity to embed the use of social media in their marketing efforts in a coherent and consistent manner, which would enable them to achieve a return on their investment”.
Keeping all this in mind, do you think your business can afford to be absent from social media? We don’t think so…
What is your current presence on social media? Which channels are being used? Are they the right ones? Should we add more and discard channels which are not working or are they not working simply because they are not being used in an efficient and effective way?
What do we plan to achieve? Which actions will we take to achieve these results? Which customers do we want to attract? Which content will we develop in order to attract them?
Which social channels will we use to disseminate our messages? What budgets are we allocating? Which resources do we need and what is the schedule of our planned campaign?
How effective has our campaign been? Have we managed to generate more traffic and conversions? Could we have done something differently? Which corrective actions should we consider when planning our next campaign?
Let’s face it, anyone who does not have a Facebook profile nowadays is regarded as a sort of alien. Just by guessing you could assume that your target audience, as well as your competitors, are present on Facebook. However, having a business Facebook page and not using it properly can turn out to be more harmful than beneficial. Maintaining a relevant and effective presence on Facebook takes up a lot of time and resources. Notwithstanding, the benefits you can reap out of mastering the art of managing your Facebook page will be rewarded.
Instagram is one of the most utilised social media platforms in Malta. As opposed to Facebook, Instagram is mainly image based. This does not mean that is it less effective. They say a picture is worth a thousand words and indeed it is. Moreover, Instagram gives any user a lot of feedback about how the account is fairing, which content is attracting most engagement, demographics about your audience etc… All this information is useful in order to tweak your communication to the specifications of your audience.
Get in touch with us to discuss your projects and how we can help you achieve your marketing goals.
NB Marketing caters for various business’s marketing needs. Whether it’s traditional or the ever-growing field of digital marketing. NB Marketing will work to satisfy your marketing needs by giving your business the one-to-one attention it deserves in order to flourish and be successful.
