4 Reasons why your business should not miss out on Facebook

As of the second quarter of 2018, Facebook had 2.23 billion monthly active users. The platform is the most popular social network worldwide, however, I already know what you are thinking. “My business is in Malta and my target audience lives here”. Well, Facebook is by far the most popular social media platform locally too so you needn’t worry about that.

Here are 4 of the most important reasons why your business should not miss out on Facebook:

Facebook Business Pages:

Facebook allows businesses to open a business page as opposed to a person’s private profile. This opportunity is not to be missed. Facebook business pages are great tools in order to build brand awareness but the advantages do not stop there. Once your target audience is familiar with your brand, you have managed to form a community of people who know where to reach you expecting immediacy of feedback. This is a double-edged sword, which if managed correctly can really work in your business’s advantage.

Quick Feedback:

Whatever content is placed on your Facebook business page is immediately available to your audience. You have a mobile shop window which follows your audience wherever they go. If before the struggle was to get people to pass through your showroom’s or office’s door, the focus is now on making content that is interesting enough available in order to make your audience want to come and visit you. The minute you publish a post, feedback starts flowing in in terms of likes, shares, comments and private messages. The feedback is quick but so must your reaction, so make sure you are ready to handle that in a professional manner.

Facebook Live: 

The introduction of Facebook Live a few years back has once again revolutionized the Facebook game. Businesses can now record and share so many processes which their customers are curious about such as behind the scenes footage which they otherwise would never get to see. Not to mention that this gives a boost to the type, amount and freshness of content you can be publishing on your page. Videos guarantee a form of engagement so do not shy away from it.

Facebook Advertising:

Targeting your audience has never been easier. This guarantees a portion of automatic success to your adverts, plus it doesn’t cost a fortune! People spend A LOT of time on social media and Facebook has made it increasingly difficult for business pages to achieve organic reach (of course, they don’t want you to have that for free ;)), so targeted advertising with immediate, real-time feedback is a goldmine. The next step is to be clever enough to use the feedback you receive in order to keep on finetuning your future advertising efforts

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