Do you need a Marketing Consultant?

Businesses in Malta are increasingly realising how important it is to invest in marketing. When traditional media such as television, radio, newspapers and magazines were the be all and end all of marketing, there seemed to be two types of businesses: a) Big businesses with the budgets to advertise and b) medium or small business who didn’t have the budget to invest in it or simply didn’t believe it would make that much of a difference.

Today’s scenario is totally different. The introduction of social media platforms has made it possible for all types of businesses to taste a little bit of the fruit which comes from marketing. Since then, there has been no turning back. The advent of social media has made marketing accessible to everyone but not everyone knows how to go about it. This is when the need of hiring a marketing consultant starts to bud. So…do you need a marketing consultant?

Different degrees of commitment:

When hiring a marketing consultant, you may choose different degrees of commitment. You may already employ a person who handles your marketing. Notwithstanding, you might feel the need to hire a consultant for a limited period of time. You may want him/her to test the waters or even simply to experiment whether this type of support is more adequate for your business than having a full-time employee dedicated to the task. A consultant will be as engaged as much as you want him/her to be. Should you want or require more input from a consultant, it would be best to discuss this at the very beginning to make sure you are on the same page.

A Fresh take on things:

It is easy to fall into a routine even when you try your hardest to be original. Sometimes, as much as you may try to be inventive, you might always end up investing in the same marketing efforts. Hiring a marketing consultant might be a good idea in order to inject new ideas, fresh perspectives, and new blood into your projects.

Free your Time & Stay Focused:

This is true especially for medium to small companies. The director or owner ends up having his hands in so many pies that his/her input might become more of an obstacle than helpful. If your role is that of managing the company, focus on that task. It is time-consuming enough as it is so to hire someone who will be responsible for your marketing might be a good idea. More often than not, when a person is involved in so many aspects of a business, he/she end up doing an ‘ok’ job at best. Why settle for ‘ok’ when you can invest in getting ‘great’?! Use your time as best you can in the areas in which your input is essential. Let your consultant focus on his/her tasks.

Improvising is never a good idea:

Just because you have a personal Facebook, Twitter or Instagram account that does not mean that you are capable of using social media for your business. When it comes to social media for business you must be effective and efficient. Improvising yourself as a marketing person is likely to do more damage than good to your business. Why take the risk when you can hire a professional who can handle this aspect of your business for you? You might be sabotaging what you worked so hard to build. Is it worth it?

Get in touch with NB Marketing to discuss how we can reach your marketing goals together.

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