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4 steps to ace your digital marketing game

Marketing as a generic term can seem quite daunting to people who are not knowledgable about the subject. Not to mention that the word ‘marketing’ is attributed so many different meanings by so many different people that one is more likely to feel confused about what it is, how it should be done and how to ace the marketing game. Here are 4 tips to help you with some marketing dilemmas if you intend to grab the bull by its horns and start some marketing initiatives for your business.

Digital Audit

If you intend to set off on a marketing journey for your business, start by running a digital audit. Sounds fancy, I know, but all it means is this: take stock of your business’s presence online. Do you have a website, Facebook page, Twitter account, Instagram account, Google Ads etc… Start of by listing these. If you are absolutely absent from the digital sphere, it’s time to pull your socks up!

Setting Goals

Before frantically setting up any sort of account on social media platforms such as Facebook to try and make amends for not having been there before, stop and THINK. Ask yourself these questions: What do you plan to achieve? Who are you targeting? Where do the people you target spend their time? Which mediums do you think will work best to attract your target audience?

Set meaningful & realistic goals for your business

Course of Action

This is where planning comes into play. Once you have answered the above-mentioned questions, make a plan. Which digital media are you going to opt for? What is your budget? What resources do you need in order to activate your plans? Once all this is clear, you may start implementing your plan.

Failing to plan is planning to fail

Measuring

Once your plan has been running for some time, it is very important to look back and evaluate the results you are getting from your course of action. Are your actions effective? Can your actions lead customers to you? Are you targeting correctly? Do you need to make any adjustments in order to obtain better results?

Get in touch with us at NB Marketing to guide you throughout this process with our knowledge and experience. Call us on +356 7940 5882.

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