Marketers are the first to tell anyone managing a social media platform to be consistent in posting and stress the importance of frequency. However, what is equally important is the quality of what you post. This can turn out to be quite a tricky subject. Sometimes we all get stuck when it comes to posting engaging content and we might fall victim of posting the first thing which comes to mind in order to ‘fill the gap’. BIG MISTAKE! Here are 5 ideas you might want to resort to when you get a content block:
Posting blog posts
Sharing industry news also serves a triple purpose. Firstly, it will prove that you are on the ball. It also proves that you are well informed about what happens in your field of work and expertise. Secondly, your followers can find it handy to rely on your posts in order to keep up to date. Thirdly, it will place your business within a much wider playing field. You will go beyond your locality or country. We are speaking about industry news and we are part of that much bigger picture too.
These type of posts are a magnet for engagement which social media managers are so thirsty for. Ask a relevant question. Don’t make it
Apart from being marketers we are also customers and we know that businesses tend to promise the world as long as it gets you through their doors and results in a sale. This is exactly why customer testimonials are so important to potential customers who are still conducting their research prior to making a choice. if you are lucky enough to have genuine testimonials, use them to your advantage and publish them in your feeds.
I recently read that social media platforms which engage in frequent giveaways, grow 70% faster than others which do not. That is a statistic one cannot ignore! What you give away can vary depending on your business, however, this will give you a boost in the engagement which will also help in building your audience.