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4 reasons why you should invest in professional photography for your small business

Small businesses are usually running on a very small budget. That budget is always allocated to tasks which are deemed to be more pressing then professional photography. Some examples are a website, business cards etc… It is often assumed that photography, or rather, professional photography, is something that can wait. This is usually true due to the advance in technology and the good quality cameras now being used in mobile phones. BIG MISTAKE! Here’s why…

FIRST IMPRESSIONS COUNT

When we are presenting your business to the ‘world’, you need to put your best foot forward. No matter how local or international your audience may be. Decent photography will never match professional photography, no matter how hard you may try to convince yourself of the opposite. If you want to appear professional, your images have to exude professionalism too.

PROFESSIONAL PHOTOGRAPHS ARE AN INVESTMENT

Don’t view taking professional photographs as an expense. View it as an investment. The resulting photos from your photo shoot should be able to give you quite some mileage. You can use them on your website, any corporate stationery and social media. They are indeed an investment because apart from conveying the message that your company is a professional one, it will also add appeal to your followers on social media. These photos will make your content more likeable and shareable. We all know how important it is to get the word spreading 😉

HELP IN THE MESSAGE CONVEYING DEPARTMENT

If you happen to be stuck on the message conveying department, a photographer will surely come in handy. Photographers do not limit themselves to taking photos. In their head, they have a story to tell – YOUR story. The elements of your story are their focus. Make sure the photographer who shoots your photos knows what you would like to say. Let him/her lead you to getting there.

SHOW HOW YOU APPRECIATE THINGS DONE IN THE RIGHT WAY

If you are a business owner, it can be assumed that you are asking your potential clients to trust you in some way. Whether you own a restaurant, a clothes shop, a marketing agency etc… you want your clients to trust you with their stomachs, image or business 😉 If you give the impression that some elements of your own business are worth skimping on, how do you expect others to trust you? Instead, what they might be thinking is ‘if this business is ready to compromise and skim on this element, what other elements will they be ready to sacrifice when dealing with my custom/business?

If you are now convinced that you should indeed invest in a set of professionally shot photographs but do not know where to start from, just get in touch with you and we will assist you. Just send us an email on nadine@nbmarketing.eu.

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