J. Calleja Import & Export represent various food brand on the local market. They specialise in the health food sector. They also have created a number of private label brands.


J. Calleja Import & Export required a brand identity for its private label specialising in gluten free baked goods. This included naming and creating a logo that would appeal to the coeliac community and establish trust in the products.

Client Feedback

We feel under a lot of pressure when creating a private label. We literally need to start everything from scratch. The logo is the first and one of the most critical steps in the formation of a brand. We are very satisfied with the glutenwise logo and our customers warmed up to the name instantly which means it was a success.

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