In brief, the answer is YES! However, we do not expect you to simply take our word for it. Here are some reasons why it makes sense for your business to have a website and what your company stands to gain from it.
1. Websites Work
No matter what field you work in, no matter if you’re in a B2B or B2C business, websites work. In it’s most basic function, a website will help you generate business. It also promotes goodwill to both your current and prospective customers. Moreover, a website is delivering your marketing messages 24 hours a day, every day of the year.
2. Digital Presence is a Must
In today’s day and age, every respectable business has a website. Yes, even if they are not selling anything online! Having a Facebook page or an Instagram account just won’t cut it. Your website is the primary marketing channel which cannot be substituted by social media.
3. No Business is Too Small to have a Website
Yes, you heard it right. You do not have to own a medium to big business to justify having a website. Having said that, this doesn’t mean you need to have a fancy website with features you don’t need. Sometimes a simple design with all the essential information will do the job. People need to know who you are, what you do and how to contact you – at least that!
4. People Search Online
Admit it! When you are looking for a particular service or product, the first thing you normally do is search the internet. There are people looking for a business just like yours whilst you are reading this blog post and guess what? They cannot find you if you don’t have a website which means you are missing out.
5. First Point of Contact
Ok, let’s imagine they do find you when they are searching. Let’s assume they find you thanks to your Facebook page. It is statistically proven, that a business which has a website apart from social media channels is perceived as more professional and reliable. So if they find more than one business which can tend to their needs, chances are they will not be speaking to you first. Websites are generally the first point of contact between a potential customer and a business. Can’t really afford missing out on that now can you?
6. Website Design
If you have decided that having a website will give your business a boost, the next step is crucial. Who will be responsible for the development and design of your website? It is essential for your website to give every visitor the impression you want them to get. Any website needs to look good, be user-friendly, give easy access to the information they are looking for, etc… These are not nitty-gritty details but the ‘be all’ and ‘end all’ of your website.
If you need our assistance in website development, get in touch with us at NB Marketing through our website www.nbmarketing.eu.