Logos are literally everywhere. Take a minute to look around you and we can guarantee you will find more than you can count! However, did you ever stop and think why logos are so important? Of course, a logo helps one identify a brand, a service, a product etc… Pretty important right? So, before embarking on your logo adventure, here are some things you should keep in mind.
Your logo is your business’s face
Yes, that’s right! Now we all know how first impressions count. When your business, and therefore also your logo are new, they are devoid of meaning. Meaning as well as recognition will come in time. The way people interact with your brand and the way your business interacts with people will start adding meaning to your logo. Customer experiences and marketing efforts will reinforce these meanings and initiate familiarity.
Your logo has to reflect your business
Your logo should mirror what your business stands for. What type of qualities do you want people to associate with your business? Let’s imagine your business is a clothes shop. What type of clothes do you sell? What is your price range? What are people to expect when visiting your store? Which customers do you want to attract? All these elements have to be taken into consideration when creating your logo.
Nothing is more expensive than cheap design
Sure, you might have already imaged how your logo will look like. It is also very common for a business owner to dictate what they want to a designer or agency. Even more common is the idea that skimping on logo design is a good idea. Wrong! Very wrong! Indeed, nothing is more expensive than cheap design. If you really want to cut costs, kindly spare your logo. Would you wear your least flattering outfit on a first date? Yeah, we didn’t think so 😉 Make sure you get professional guidance to design the ultimate identifie to your business. It is one of the best investments you can make.