There was a time, not so long ago, when the word ‘blog’ was most probably the word marketeers uttered the most. And with good reason! Blogs carry a whole load of benefits for businesses and this has not changed. Here 4 of the most important reasons why blogging is still so important for businesses.
1. It boosts your website’s SEO
Blogs provide you with a unique opportunity to boost your website’s SEO. Search engines are thirsty for new content and will reward websites which supply this. Make sure you are using the keywords you deem to be most important to your businesses in order to rank well in SERPs. Relevant content to your business will also help in other ways…
2. It helps you connect with customers beyond adverts
Very often, businesses tend to forget that there are other ways to connect with potential clients other than the standard, in your face adverts. Blogs are a great alternative. Why? Because blogs essentially try to solve problems that your customers are looking to solve too. Prospective customers are interested in the reason why you think you hold the key to the solution they are looking for. If your blog indeed makes sense to them, they will be more willing to trust you, and as a result contact you, to help them out.
3. It leads to sharing & driving traffic to your website
Blogs are essentially content which can be meaningful or meaningless, depending on who the content reaches. If a person believes your content makes sense, they will share it. This means that your blog will travel on the internet and drive MEANINGFUL more traffic through your website. Now, who wouldn’t want that?
4. It positions you as a business knowledgable in your field
When you write about a certain topic which is related to your business, people tend to relate to you more. You are providing them with useful information in a more credible and less pushy way. This will, more often than not, make the readers perceive you as knowledgable in your field. As a result, they will be more likely to get in touch with you for advice. Once you are connected, you can prove yourself and hopefully build a business relationship founded on trust.
Do you wish to add a blog to your website but don’t have the writers’ bug? Get in touch with us at NB Marketing on 7940 5882 and we will assist you in creating meaningful content.
