Many businesses are starting to rely on their Facebook Business Page to cover their online presence. Is this wise? Is this the way to go? Are websites a thing of the past? Here are at least 5 reasons why we don’t believe this is so.
1. Facebook pages belong to Facebook
As a business owner, you need to be in control of your media instead of playing by somebody else’s rules. For example, a person can ‘like’ your business page, however, do you know what happens if they do not regularly interact with it? They stop seeing your posts on their timeline and you can do nothing about it. On the other hand, you can direct traffic to your website through investing in SEO, redirecting links etc…and rest assured that people looking for a business like yours will find you. SEO on Facebook is solely limited to the search box on each page.
2. A website belongs to your business
As mentioned above, this doesn’t only mean that you can take control over how and when people can find your website (through SEO). It also means that you are in complete control of its design. With Facebook, all you do is pigeon hole your information in its designated space, as per Facebook’s template. Not much room for creativity there right?
3. Websites help build brand experiences
Your website is the first point of contact that potential clients have with your business. It is also a place for returning customers. Your website helps forge and take control of the brand experience. You are in complete control to set the mood, the standard of work and service one is to expect, etc… Most importantly, it is the space in which you can explain your unique selling proposition and differentiate yourself from the competition.
4. Websites offer a calmer area where distractions are limited
Let’s imagine a Facebook user managed to land on your page, maybe through search or a link etc… His/her attention is limited since there are so many things going on at the same time. Some examples are receiving a Facebook message, seeing adverts or even finding something to click on which is also of interest to that user. In a second, your potential customer has been lost. This is less likely to happen once someone visits your website. There is less competition for attention which helps the user be more receptive to your messages.
5. Facebook posts as opposed to information on your website are time sensitive
If you post regularly on your Facebook Business Page (as should be the case), this means that your posts will start sliding down the feed until they are no longer visible anymore. Retrieving such posts from your users would take a considerable amount of scrolling which no one has the time and patience for. On the contrary, on your website, you have control over what information is placed where and how easy it is to access, through menus, links etc…
So, does this mean you should be trashing your Facebook Business Page? Absolutely not! Facebook Business Pages have their pros too such as facilitating engagement with people and generating fresh content. However, a website is not something a serious business can do without. So in brief, a business should have both as long as they are managed and maintained in a professional manner.
Get in touch with NB Marketing to see how we can help you through Social Media Management or Website Creation by sending an email to firstname.lastname@example.org.