Should your business be on Instagram?

Many businesses locally seem to be turning to Instagram as an afterthought once they believe they have mastered some other social media platform such as Facebook. However, with Instagram’s boom in popularity, its advertising opportunities and also the possibility of posting both images and videos, Instagram is proving to be a force to be reckoned with.

Far from being an ‘afterthought’ type of social media platform, Instagram offers businesses a vast array of opportunities. This is true if it is used in the correct fashion. Before deciding whether your business should be on Instagram, maybe you should take some time to think. Just like other social media platforms, Instagram will not manage itself. This means that you must be aware of what resources will be needed in order to be as effective as possible.


The keyword here is ‘balance’. Do not over-post. This will most likely result in a boomerang effect. Also, do not disappear from your followers’ radar for too long. In time, you will not only learn how often you should post but what you should be posting and when.


Yes, content is indeed KING but posting random photos with random captions and a few hashtags is NOT the way to manage Instagram. A content calendar is a great way to keep track of what you will post, when you will post it, what your post will be about, research hashtags etc…

Example of an Instagram Feed.


Depending on your business, your Instagram account needs to speak to your target audience in their language (their jargon). Chances are that an Instagram account for a financial institution will do without abbreviations and a waterfall of emojis ;). On the other hand, a fast food joint will be specifically diving into that style of communication. It is not only important to pick a style but it is also essential that you stick to it.


Whatever marketing technique you will be using, it all boils down to engagement. What is the use of taking the time and the effort of having an Instagram account if your audience doesn’t engage with you. Engagement can take many forms. From ‘likes’ to ‘reposts’ to ‘comments’ and ‘tags’. The relationship between all the above-mentioned elements and engagement is inevitable. In brief, if you communicate with your posts using the right amount of posts, posted at the right time, using the right language and style, engagement is the reward.

So, before just setting up an Instagram account for your business, be aware of what it takes to manage it and be sure you either have the resources to run it or hire someone to do it for you.

For more information about how NB Marketing can assist you in managing your business’s Instagram account, send us an email on nadine@nbmarketing.eu.

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