Benefits of PPC Advertising
In this short article, we are mentioning 4 of the numerous benefits of investing in PPC advertising.
What is PPC advertising?
You might have heard of this term when discussing various marketing channels but do you know what it really is?
MARKETING, CONSISTENCY & LONG-TERM RESULTS
Many seem to think that if their marketing effort doesn’t bear fruit immediately, then, they have either engaged the wrong person/company or believe that marketing doesn’t work. Here are some common misconceptions about marketing…
Influencer Marketing – it is worth your while?
Influencer marketing has been on the rise in the past couple of years and it seems this trend is most likely to continue. So there you go…I already kind of answered the question – it is worth your while but only if you do it well. Here comes the tricky part.
4 reasons why blogging is so important for businesses
There was a time, not so long ago, when the word ‘blog’ was most probably the word marketeers uttered the most. And with good reason! Blogs carry a whole load of benefits for businesses and this has not changed. Here 4 of the most important reasons why blogging is still so important for businesses.
6 reasons why your Business Facebook Page cannot replace a Website
Many businesses are starting to rely on their Facebook Business Page to cover their online presence. Is this wise? Is this the way to go? Are websites a thing of the past? Here are at least 5 reasons why we don’t believe this is so.
How Often & What Should You Post on Instagram?
Once you have decided that Instagram is a social media platform which will enhance your brand/business, you need to make sure to make the best out of it. One of the most frequent questions clients ask us is: how many posts per day should we be posting? As confusing as this may sound, there is no one right answer for all businesses. Here’s why…
Does your company need a website?
In brief, the answer is YES! However, we do not expect you to simply take our word for it. Here are some reasons why it makes sense for your business to have a website and what your company stands to gain from it.
5 ways to grow your brand with limited to no budget
Starting your own business venture can seem quite daunting. What is true is that most people set out and start their own business with very little capital. If this rings true to you, here are 5 ways you can grow your brand with limited to no budget.
Logo – which way should you go?
Take a minute to look around you and we can guarantee you will find more than you can count! However, did you ever stop and think why logos are so important? Of course, a logo helps one identify a brand, a service, a product etc… Pretty important right? So, before embarking on your logo adventure, here are some things you should keep in mind.
The 5 Golden Rules of Instagram
Instagram’s popularity in Malta is soaring by the minute. Chances are, that if you own a business and you are not present on Instagram, someone has urged you to open an account. However, once that account is open, you need to know how to handle it. Here are some golden rules you should be following: […]
4 steps to ace your digital marketing game
Here are 4 tips to help you with some marketing dilemmas. If you intend to grab the bull by its horns and start some marketing initiatives for your business, read this now.
5 ideas for social media posts
Marketers are the first to tell anyone managing a social media platform to be consistent. However, what is equally important is the quality of what you post. This can turn out to be quite a tricky subject. Sometimes we all get stuck when it comes to posting engaging content Here are 5 ideas you might want to resort to when you get a content block.
4 reasons why you should invest in professional photography for your small business
It is often assumed that photography, or rather, professional photography, is something that can wait. This is usually true due to the advance in technology and the good quality cameras now being used in mobile phones. BIG MISTAKE! Here’s why…
Why are content calendars so important?
If you agree with the statement that ‘content is king’, then you must also realise how important it is to have and follow a content calendar, right? WRONG! The same people who say they believe in that statement are often caught in the act of posting content in a random fashion!
Should your business be on Instagram?
Far from being an ‘afterthought’ type of social media platform, Instagram offers businesses a vast array of opportunities. This is true if it is used in the correct fashion. Before deciding whether your business should be on Instagram, maybe you should take some time to think.
Are you ready to communicate with your customers & potential customers?
We all agree that we must ‘rise against the noise’ and that ‘competition is tough’. Also, attracting someone’s attention is becoming increasingly difficult as more channels of communication are available. My point is, once you manage to do that, once you manage to attract their attention, do you know how to handle what comes next?
Do you need a Marketing Consultant?
The advent of social media has made marketing accessible to everyone but not everyone knows how to go about it. This is when the need of hiring a marketing consultant starts to bud. So…do you need a marketing consultant?
4 Reasons why your business should not miss out on Facebook
As of the second quarter of 2018, Facebook had 2.23 billion monthly active users. The platform is the most popular social network worldwide, however, I already know what you are thinking. “My business is in Malta and my target audience lives here”. Well, Facebook is by far the most popular social media platform locally too so you needn’t worry about that.
